How to share your business successes with the people of Rugby
Last year's winners Rugby Fitted Kitchens
Put your business up for a prestigious, highly profiled Rugby Business Award and share this success with your current and future customers and suppliers
This is your once in a year opportunity to share your business successes with a business awards judging panel; an elite team of local business professionals, then if you reach the finals as one of the top three businesses in each of the 10 categories, this will be shared with the people of Rugby.
Have you overlooked awards as a marketing tool to promote your business? If you haven’t considered putting your business forward for award nomination you may be missing a trick.
Whether it be an award for customer experience, or a general business or marketing award, entering any business award usually requires a description of your organisation, details of your initiative and how it made a difference to your business, along with supporting evidence.
There is nothing quite like being presented with a prestigious business award, but there’s much more to entering than just the awards ceremony. Being short listed for any business award will put your company in the lime light.
Winning will have innumerable benefits, but even if you don’t win, there are significant benefits to be gained by being a Finalist.
10 benefits to enter this year's Rugby Business Excellence Awards 2015
1. Shout from the rooftops. Use an award on all corporate literature and advertising, on your website, in your newsletters. Use it as a tool for your business pitches. Drive home the fact that you are the best in your field.
2. Third Party Endorsement. Winning or being shortlisted for an award win often acts as a third party endorsement – added credibility which can be very powerful within your business to new clients as well as potential investors.
3. Publicity. award success presents a great story for the media. Many award organisers and sponsors actively arrange press coverage on your behalf, opening up your business to new audiences. This gives you the opportunity to gain extensive media attention and valuable publicity (regional, national, local and trade) which will help you attract new customers and gain increasing respect from your existing client base.
4. Attract talent to your business. Smart employees want to work for the best.
5. Differentiate your business from your competitors. When a potential client or investor is sizing you up against your competitors, a business award could just give you the edge.
6. Reflect on your successes. The application process provides an opportunity to reflect on your succesThere is a definite art to crafting a successful award submission.
7. Expert in your field. Winning or being short listed for an award can cement your reputation as a trusted authority in your field, which in turn brings future work and on-going PR opportunities.
8. Network with fellow business leaders. Attending an awards dinner give you the opportunity to network with other business leaders and professionals.
9. Boost staff morale and retention. Achieving recognition in business awards can have a positive effect on staff morale, motivation and retention as it acknowledges their contribution to your business success. Furthermore, the experience of attending an award ceremony can, in itself, be a fantastic way to enhance team spirit and improve future productivity.
10. The prize! And of course there is a trophy on offer, what more could you ask!
5 top tips when entering
There is a definite art to crafting a successful award submission. So we’ve produced our Top Five Tips for Awards Success to bear in mind when writing your award submission: a. Plan ahead. Consider the awards criteria when planning your project. Set clear objectives from the outset, taking baseline measurements so that you can evaluate the positive impact of the project afterwards. b. Prove you're the best. Always back up your claims with evidence, especially proof of innovation, positive impact on stakeholders, return on investment, strategic success, outperforming the sector, customer focus, leadership and social responsibility. c. Keep it simple. Focus on what the judges are actually asking for in the judging criteria. Don’t just fill your submission with the contents of existing sales and marketing materials. Make sure the submission is succinct, clear and easy to understand.
d. Emphasise the benefits. Demonstrate how you have achieved clear benefits to the business, its employees, your customers and the general public. Provide compelling before and after data, wherever possible. Statistical evidence is one of the most important factors in all successful awards submissions. e. Learn from the experience. If you don’t win at the first attempt, learn from the process and try again next time. Use award entry as a tool for assessing and benchmarking your performance. This will help you improve faster than your competitors and increase your chances of winning awards in the future.
To register online and request category critrias,
HURRY Entry deadline is 29th May 2015
If you would like more information, please contact the JP Midlands Events Team on 01536 506123 or email et.exhibitions@jpress.co.uk
